The exhibition runs from 4 – 26 August 2017 in Edinburgh 

To celebrate its 25-year partnership with World Press Photo, Canon is launching an immersive virtual gallery. Taking place 4-26 August 2017 the exhibition will be located in Edinburgh and will offer a unique experience for viewers based on their interaction with the images. For more information read Canon's official press release below.

Canon evolves World Press Photo exhibition with intimate virtual reality experience

Canon, world-leader in imaging solutions, today announces the UK launch of a World Press Photo virtual reality (VR) experience – an immersive virtual gallery, unique to every viewer. Ahead of the exhibition opening in Edinburgh on 4th August 2017, the experience celebrates Canon’s 25-year partnership with the world’s most prestigious photography contest.

The exhibition tour, which launched in Amsterdam in April, showcases 45 winning images from the 60th World Press Photo Contest – over half of which were shot on Canon.


The VR experience

Building on the 25-year partnership with World Press Photo, and new for 2017, Canon has evolved the traditional public gallery experience by bringing the stories behind the award-winning shots to life through VR. In doing so, Canon is enabling millions to experience the famous exhibition on the most widely-used VR platform today.

In a bid to inspire a wider photography audience, users can explore the 45 best images of 2017 – and their incredible stories – at any time. The World Press Photo VR app is available for free download in the Oculus Store.

Created by the makers of Canon’s photography management platform, irista, those who engage with the VR experience will see the winning photos displayed in a virtual gallery that evolves based on each users’ individual interaction with the photos. The unique VR experience, which provides a deeper insight into the stories behind the images, is narrated by Stuart Franklin, chair of the 2017 World Press Photo Content general jury.

Richard Shepherd, Pro Marketing Manager, Consumer Imaging, Canon Europe comments:

“Canon has been inspiring and enabling storytelling for 80 years, and this unique VR experience in collaboration with World Press Photo is part of our ongoing exploration of immersive storytelling. We believe virtual reality plays an exciting role in telling the incredible stories behind the winning images from this year’s World Press Photo Contest by creating an intimate, thoughtful and engaging experience that evolves the traditional gallery.”

Lars Boering, Managing Director, World Press Photo Foundation comments:

“The world, the press and photography itself are undergoing seismic changes. For the last 25 years, we have enjoyed a partnership with Canon that has supported visual storytelling. World Press Photo cherishes its heritage, while at the same time recognises that, with the rise of new technologies, there are now many ways to make and see images – including in virtual environments. Canon’s VR experience enables the world’s best photojournalism to be showcased in a new way, taking us to the stories behind these incredible pictures.”



Reflections Lectures

In addition to the new VR experience available in collaboration with World Press Photo, Canon Europe is extending the scope of its sponsorship to empower the future of the industry.

This year, local universities have been engaged to orchestrate 80 ‘Reflections Lectures’ – a series of talks, seminars and workshops for photography students – as the exhibition tours the world.

Designed to inspire the next generation of visual storytellers, the Reflections Lectures convey important messages about the role of photojournalism in today’s world agenda and allow students to connect with award-winning visual journalists. The topics covered within the Reflections Lectures range from press freedom to visual journalism, ethics and diversity.

The Reflections Lectures in Edinburgh will take place on 4th August 2017 at the Scottish Parliament.

 Experience a snapshot of the VR experience 

Get involved

·  Find a local World Press Photo exhibition

·  Follow the exhibition’s tour on twitter via #CanonVRtour

·  Download the app

For more information on Canon, visit the official website.

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