If you want to profit from your photography, start by reading MPA President, Richard Bradbury's trilogy of books, Rich Photographer Poor Photographer. Final year photography student Holly Houlton reviews the first book, How to create and launch a successful photographic business

Commercial and portrait photographer, Richard Bradbury, has experienced both the highs and lows of running his freelance photography business. Lately, he has been busy writing a trilogy of books Rich Photographer Poor Photographer. They aim to inform emerging photographers and those who want to re-energise their careers with Bradbury’s wisdom and advice on how to avoid mistakes to becoming as successful as he is. This review explores the first book of the series which looks mostly at establishing one’s photographic business, if you need some succour in this area, I recommend you read on.

As an emerging visual artist, I know how difficult it is when starting out to understand the business side of things. With this book’s structure and content, Bradbury encompasses all the professional aspects to propel one’s career path.

Each chapter is presented with beautifully clear graphics and imagery, directing readers from one paragraph to the next. The layout is easy to follow and the information is concise; text does not bombard you.
From the get-go, this book helps you revise your worth as a photographer, what kind you want to be and how to implement this goal. Answers are given which often new photographers yearn for, such as, whether the myth of needing to be in London to be successful is true. Additionally, through the comprehensible format of Q&As, Bradbury offers unique information, specific and specialist advice from a variety of professional photographers.

This book will help you understand how to break through and stand above all the competing others, what to do and not, to be prosperous.

It can be read singularly if it is beginning your career you need advice on. However, if you are also needing guidance in maintaining and expanding your business, finishing the trilogy would be more desirable.

For more information and to buy the books, visit Richard Bradbury's website

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