Canon announces EF-S 35mm f/2.8 Macro IS STM lens
The Canon EF-S 35mm f/2.8 Macro IS STM lens is the first lens of its kind in the EF-S lens range to feature Canon’s built-in Macro Lite technology.
The 35mm macro lens, designed for use with Canon APS-C DSLR cameras, offers 1:1 magnification and can focus as close as 30mm. Furthermore it also features an Optical Image Stabilizer with Hybrid IS, which compensates for angular and linear movement. It’s also got an STM focus motor for fast and quiet focusing, particularly useful for video capture. Available from May the EF-S 35mm f/2.8 Macro IS STM has a price of £399.99. For more information read Canon’s official press release below:
Canon launches EF-S 35mm f/2.8 Macro IS STM for capturing crystal-clear close-up shots
United Kingdom, Republic of Ireland, 6 April 2017 – Canon has today launched a new innovative lens: the EF-S 35mm f/2.8 Macro IS STM. Designed to capture stunning Macro and close-up photography, the EF-S 35mm f/2.8 Macro IS STM features Canon’s unique built-in Macro Lite technology and is the first lens of its kind in the EF-S range.
Forming part of Canon’s extensive EF range of lenses and compatible with all APS-C DSLR cameras*, the EF-S 35mm f/2.8 Macro IS STM facilitates photographers with the capability to capture delicate details and get closer to their subject. It illuminates small objects and close-up detail, whilst minimising the shadows it casts onto subjects with a tapered edge design. Combined with an Image Stabilizer with Hybrid IS, the lens is designed to counteract unwanted shake and blur to enhance macro shots.
This powerful macro lens, with life-size 1:1 magnification, has the ability to beautifully capture subjects as close as 30mm from the front of the lens. This close working distance and magnification level means it is ideal for revealing the tiny and intricate details of subjects such as jewellery, food or crafts.
Ideal for users seeking to produce distinctive, stand out imagery for their Instagram feed or to produce a portfolio of stunning product imagery for a small business, the EF-S 35mm f/2.8 Macro IS STM gives users the power to see a new world of detail.
Featuring an Optical Image Stabilizer with Hybrid IS, the lens gives photographers the freedom to shoot handheld allowing for new, closer perspectives uncovering detail finer than the human eye can see. The sophisticated Hybrid IS compensates for angular and linear movement with built-in technology in the lens; especially useful for macro shooting that is prone to exaggerated camera shake often causing unwanted blur.
The built-in Macro Lite ensures flexible lighting options and ease for users by allowing photographers to alternate between two lights located on each side of the lens, or both at the same time. At the press of a button the strength of the lighting can be adjusted to amplify the intricate details of the subject so users can creatively add shadows with depth and texture whilst emphasising the colour and details. The built-in Macro Lite makes it simple to achieve beautifully lit macro photography, making it possible to upload to Instagram without any need for editing.
Furthermore, to allow for versatile shooting with natural and off camera light, the design of the attachable lens hood minimises shadows cast onto the subject by the lens, as well as reflections of the lens cast by the subject.
The lightweight EF-S 35mm f/2.8 Macro IS STM’s design and technology allows photographers to take their art one step further. The f/2.8, 7 blade circular aperture creates beautiful bokeh by rendering out-of-focus areas of a photo smoothly and separating the subject from its surroundings. This is ideal for guiding the viewer’s attention to details and creating stunning portraits. In addition, the Super Spectra Coating reduces flare and ghosting, in order to maintain contrast and colour.
For movie-makers, the quiet focusing of the STM focus motor is advantageous for capturing movies without distracting noise, whilst its smooth shifts in focus create cinematic effects.
Designed for impactful macro photography, the EF-S 35mm f/2.8 Macro IS STM is a versatile, compact and lightweight lens. It has the capability to be used for a range of applications such as portrait, street and general everyday photography by all budding photographers wanting to tell their story
Pricing and availability
The EF-S 35mm f/2.8 Macro IS STM will be available from May 2017 with an RRP of £399.99.
For more information, please visit the Canon website.