Frame it on the Fuji

The new Fujifilm X half compact uses a vertical sensor for a real retro look and feel

Fujifilm’s radical new £699 X half is inspired by half frame film cameras yet is built for vertical compositions – perfect for social media. It has a unique rear LCD monitor and a 2-in-1 shooting option which allows users to combine two still images or movies into one composition in-camera – all controlled by winding up of the dummy “frame advance lever”.

Winding the lever on the camera’s top plate after each shot enables the next shutter release, just like on a film camera. After taking the selected number of shots, users can transfer the image data to the new dedicated app to digitally develop, view, edit and share the photos. Contact sheets are also saved.

Printing and sharing made easy

Pairing the camera with Bluetooth mobile devices allows the transfer still images and movies and can send images to instax Link series smartphone printers.

The camera has an optical viewfinder and a new film camera mode which simulates film photography. With a lightweight and compact body of just 240g and a classic design in three colour options, the X half features Fujifilm’s iconic Film Simulation and Grain Effect to  reproduce the unique grain texture of film. It also offers new filters such as light leak and halation for a low-fi effect straight out of camera.

The lightweight, retro design has easy-to-use touch controls on the rear LCD  and  features a 3:4 aspect ratio rear LCD monitor and optical viewfinder for vertical composition. It can take vertical still images and movies commonly taken with smartphones.

The camera features a 1-inch back-illuminated sensor and a 32mm f/2.8 (35mm equivalent) prime lens. More details from Fujifilm-x.com