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Instax squares up

Posted on Jul 7, 2023

Fujifilm adds more options to its instant-printing line

Fujifilm has launched its latest boxy, instant-print camera: the classic-styled Instax Square SQ40. It outputs larger prints that are more reminiscent of old Polaroids than the credit-card-sized alternatives we’re now used to from models lower down the range. 

“Consumers love our Instax Mini 40 instant camera, so expanding the line to include a square-format option just made sense,” claims Fujifilm Europe’s senior vice president for imaging solutions, Shin Udono.

There’s a dedicated selfie setting, accessed via a twist of the SQ40’s camera lens, with a front-facing mirror featuring on the body for easier self-portraits.

Additionally, the manufacturer has released a new ‘Sunset’ instant film that features a variety of borders with soft colour gradients, said to suggest “a serene, peaceful sunset”. Fujifilm has also given its distinctly retro-looking Mini Evo a fresh lick of paint. This now comes in fetching brown, as well as the black of its original 2021 release.

The Instax Square SQ40 is available now for £134.99, the new film retails at £10.99 for a ten-sheet pack and the brown Mini Evo is priced at £174.99.

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