Read the latest issue here

Instax squares up

Posted on Jul 7, 2023

Fujifilm adds more options to its instant-printing line

Fujifilm has launched its latest boxy, instant-print camera: the classic-styled Instax Square SQ40. It outputs larger prints that are more reminiscent of old Polaroids than the credit-card-sized alternatives we’re now used to from models lower down the range. 

“Consumers love our Instax Mini 40 instant camera, so expanding the line to include a square-format option just made sense,” claims Fujifilm Europe’s senior vice president for imaging solutions, Shin Udono.

There’s a dedicated selfie setting, accessed via a twist of the SQ40’s camera lens, with a front-facing mirror featuring on the body for easier self-portraits.

Additionally, the manufacturer has released a new ‘Sunset’ instant film that features a variety of borders with soft colour gradients, said to suggest “a serene, peaceful sunset”. Fujifilm has also given its distinctly retro-looking Mini Evo a fresh lick of paint. This now comes in fetching brown, as well as the black of its original 2021 release.

The Instax Square SQ40 is available now for £134.99, the new film retails at £10.99 for a ten-sheet pack and the brown Mini Evo is priced at £174.99.

Don’t forget to sign up to receive our newsletter below, and get notified about the new issue, exclusive offers and competitions.

Have you heard The Photography News Podcast? Tune in for news, techniques, advice and much more! Click here to listen for free.

Leica M6 set for re-release

October 20th, 2022

An icon returns to analogue photography

Hasselblad X2D 100C dual lens field kit ...

March 29th, 2023

The 100-megapixel medium format Hasselblad X2D 100C now comes in a set paired with...

Gimme five: the case for the Lumix S5 II

August 12th, 2023

Best-in-class features, support and performance are all great justifications for changing to Panasonic’s full-frame mirrorless...

Episode 37 of the PN podcast now availab...

March 5th, 2022

What does the PN team think of the new Panasonic GH6 and OM Systems...

Sign up to the newsletter!

Subscribe to the Photography News newsletter to get the latest issue of the magazine, news, special offers, occasional surveys and carefully selected partner offerings delivered direct to your inbox.

You may opt-out at any time. Terms and conditions and Privacy Policy.