Sigma pops up in London

Sigma will open an exclusive pop-up store at Bloomsbury in London from 13–22 September. Located at 33 Museum Street, just steps from the British Museum, the store will showcase the Japanese brand’s award-winning cameras and lenses, including the flagship Sigma BF.

Celebrated for its minimalist design and exceptional performance, the full-frame Sigma BF has earned accolades including Best Full Frame Professional Camera at the TIPA World Awards 2025. Each camera is hand-built at Sigma’s factory in Aizu, Japan, from a unibody aluminium design milled from a single ingot – a process taking over seven hours to ensure uncompromising precision.

Visitors can also explore Sigma’s complete line-up of professional stills and cine lenses, trusted by photographers and filmmakers worldwide.

Throughout the pop-up’s run, Sigma will host six free urban photo walks, starting and ending at the store. Led by professional photographers, the walks will focus on capturing meaningful, creative images in the city. Guests are welcome to bring their own gear or borrow Sigma BF cameras and I series lenses (subject to availability).

No booking is required, though some walks have limited spaces allocated on a first-come, first-served basis on the day.

Find more information at sigmauk.com/popup