Sony’s answer to verifying truth in the age of AI

With fake visuals becoming harder to spot, Sony’s new Camera Verify feature offers photographers a reliable way to defend their digital integrity

Sony has announced the beta release of a new tool called Camera Verify, part of its broader Camera Authenticity Solution. Designed to support photographers and media professionals facing growing concerns over AI-generated and altered content, the feature enables external sharing of image authenticity data via a dedicated verification link.

Camera Verify works by embedding C2PA (Coalition for Content Provenance and Authenticity) digital signatures, alongside Sony’s proprietary 3D depth metadata, directly into image files at the point of capture. These embedded markers can then be used to prove a photo’s authenticity by verifying it on a dedicated Image Validation website.

With the new Camera Verify feature now in beta, users can generate secure, external URLs that allow others to check the authenticity of an image through a trusted third-party site. That means news outlets, content creators or commercial clients can view validation results themselves – a huge time-saver and reassurance in fast-paced workflows.

Sony has also made the associated Digital Signature License available for purchase via its Creators’ Cloud platform. This unlocks the full use of digital signature embedding in supported Sony cameras, extending the feature to more professionals than ever before.

While initially aimed at stills photography, Sony says it plans to expand the system to include video content after autumn 2025 as part of its broader strategy to tackle misinformation and enhance trust in digital media. As a key member of the C2PA steering committee, Sony is actively shaping the future of content verification.