WhiteWall delivers magical monochrome
Posted on Mar 16, 2024
Let the photo lab’s ultraHD sharpening add something special to your black & white prints
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Gallery-quality prints are award-winning photo lab WhiteWall’s stock-in-trade. So, a recently introduced service to enhance photographers’ black & white prints is very exciting indeed. Look for the WhiteWall ultraHD sharpness ordering option when visiting the black & white section of its website. It’s being described as sharpening technology precisely matched to the output process.
Used alongside increased production resolution, the lab suggests a record level of clarity is viable. It believes every detail and nuance of monochrome images is brought to life.
Three types of Ilford photo paper can be used in conjunction with WhiteWall ultraHD sharpening: choose from PE (polyethylene based) photo paper with either a glossy or matte surface, or opt for genuine baryta prints.
Innovation exceeds expectation
With innovations such as ultraHD, it’s no wonder WhiteWall received the accolade of best photo lab worldwide from international technology press collective TIPA, of which Photography News is a member, just last year.
Yet it’s been excelling in photo finishing for quite a while now. One of the few labs still offering photo prints on baryta paper, WhiteWall originally added this to its black & white range all the way back in 2013, having been inspired by the Leica M Monochrom at the time.
Now, 11 years on, the pioneering photo lab has extended its ultraHD sharpening option to black & white prints, promising to provide monochrome photographers with a never-seen-before level of quality. This has been possible through the lab, which has invested in a new imagesetter, affording extremely accurate reproduction of detail with strong contrasts.
As indicated, the ultraHD sharpening process is selectable for Ilford prints with a glossy or matte surface, or with a baryta surface as a special highlight. Print sizes are customisable and available up to a maximum 240x122cm.
Whether laminated behind acrylic glass, framed or presented as a classic print, these monochrome prints are in their purest form, free from colour casts. Prints on Ilford black & white paper can even be finished with a white border if that’s preferred, lending them a decorative and museum-like quality.
Head to WhiteWall’s black & white home page now to order your own ultraHD prints; here, you’ll also find creative inspiration for your own magical monochromes from its photographer ambassadors.
“What I like about black & white photography is its timelessness,” enthuses professional photographer Alexandre Souêtre, creative director and WhiteWall partner. “It’s a great tool for conveying subtle emotions. This can be something dark and menacing on the one hand, as well as something soft and bittersweet on the other. That’s an interesting palette to play with in photography.”
Black & white photography has always had a place at the heart of WhiteWall’s offering, which is why it has its own dedicated section on the website. This reflects the passion its own community has for monochrome prints.
A case in point, fellow black & white enthusiast and artist Natalie Oberg adds: “I believe the visual aesthetic of black & white film is well-suited to highlight the drama of landscapes and stories in nature.”
The collective excitement about the photo lab’s ultraHD sharpening service is echoed by WhiteWall Ambassador Phil Penman, who has been internationally acclaimed for his own monochrome photography. He concludes: “Black & white takes me back to my beginnings; it’s what I love.”
Head to the URL now to place an order and discover how WhiteWall ultraHD sharpening can boost the presentation and visualisation of your own black & white prints to a magical degree.
This advertisement was first published in Issue 114 of Photography News.
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